Super Bowl commercials come in all shapes and sizes, but this one aired in only one TV market Sunday night. That’s right, the only way you were going to see this Old Milwaukee spot starring Will Ferrell during the game was if you lived in North Platte, Nebraska – the second-smallest TV market in the country.
“The Old Milwaukee campaign featuring Will Ferrell as a whole is about paying homage to great Old Milwaukee towns,” says Daren Metropoulos, co-owner of Pabst Brewing Company. “North Platte, Nebraska is just another one of those towns, and what goes better with football than Old Milwaukee beer.
“The ads with Will Ferrell are extremely popular which just shows you don’t need to spend millions of dollars to make a big impression.”
What began with Ferrell approaching the brand to make some commercials because he’s “a big fan of the beer,” has translated into a variety of hilarious 30-second spots shot in Davenport, Iowa and Terre Haute, Indiana.
With that, check out an HD version of Sunday’s spot titled “Field Cut Off” below:
Blue Bear Outside 5-Panel Cap
Fifty and Fifty: The State Mottos Project
Making It: Ellsworth & Clyde
Kyrie Irving’s Commercial For Foot Locker
Supreme x Nike Air Force 1
This Is Why I Still Buy CDs
Akomplice Fall 2012 Collection
Making It: Blunt Umbrellas
KICKS/HI x Vans Vault Authentic LX
Making It: Lia Neal
Supreme x Nike SB Dunk Low
How To Make It Presents: Bardo “Game Tape” Mixtape
The Ring Maker
WINWEL Spring/Summer 2012 Collection
Kanye West Presents: Cruel Summer
The 100th SNL Digital Short
Making It: Tanner Goods
The Making Of: KAWS x Ikepod Horizon Watch
Photos: Kate Upton by Terry Richardson
Sneakercube by Pawel Nolbert
