LeBron James | How To Make It

Nike LeBron X Low “Easter” Edition

by Aron Phillips on Mar 12, 2013 • No Comments

By now you’ve seen LeBron James‘ latest signature shoe, the Nike LeBron X. But I guarantee you’ve never seen it like this.

Photography / Sports

Photos: Rich Paul by Kareem Black

by Aron Phillips on Jan 5, 2013 • No Comments

After LeBron James left his agent this fall to join his longtime friend Rich Paul in a newly formed agency, the move sent shockwaves throughout the NBA. And now, with four players in his stable, Paul is primed to make some serious noise.

Advertising / Sports

The Ring Maker

by Aron Phillips on Jun 22, 2012 • 1 Comment

LeBron James and the ring maker go way back to the days of Akron afros and high school dunks. When one sliced through the paint, the other carved through wax. Together, their journey has proven that even those destined for greatness have to earn it.

Sneakers / Sports

Nike LeBron 9 “MVP” Edition

by Aron Phillips on May 12, 2012 • 1 Comment

By now you’ve seen LeBron James‘ latest signature shoe, the Nike LeBron 9. But I guarantee you’ve never seen it like this. Introducing the “MVP” edition, made exclusively for the now three-time MVP.

Sneakers / Sports

Nike LeBron 9 “Easter” Edition

by Aron Phillips on Apr 6, 2012 • No Comments

By now you’ve seen LeBron James‘ latest signature shoe, the Nike LeBron 9. But I guarantee you’ve never seen it like this. Introducing the “Easter” edition of the Nike LeBron 9 Low, made exclusively for King James’ game on Easter Sunday against Detroit.

Fashion / Sneakers / Stores / Style

Legends Never Die Pop-Up Shop

by Aron Phillips on Mar 26, 2012 • No Comments

Now that the Final Four is set, all attention is on New Orleans. And keeping with the quartet theme, the madness will transcend the court and into a pop-up shop of legendary proportions.

Sports

Making It: Kyle Anderson

by Aron Phillips on Mar 21, 2012 • No Comments

When you have LeBron James singing your praises, you know you’re doing something right. And that’s definitely the case for St. Anthony High School senior Kyle Anderson. The UCLA-bound swingman didn’t lose a single game in his two seasons playing for Hall of Fame coach Bob Hurley, and he only lost one the season before...

Sports

LeBron’s NCAA Tournament Bracket

by Aron Phillips on Mar 13, 2012 • No Comments

I don’t know about you, but I don’t finish filling out my bracket until Thursday morning. Apparently LeBron is a better man than I. Not only has he already filled out his bracket (below), but he’s challenging the world on ESPN.com’s Tournament Challenge to see how they stack up.

Sports

The Brotherhood of the Traveling Euro Step

by Mark Robinowitz on Feb 23, 2012 • No Comments

Rule 10, Section XIV, Part 2: A player who receives the ball while he is progressing or upon completion of a dribble, may use a two-count rhythm in coming to a stop, passing or shooting the ball. This is the beginning of the rule for traveling, which every basketball player knows. Yet for the last...