It seems I stumble upon a new brand I like every other day, and today it happens to be Lazy Oaf. The East London-based label started in 2001, and as you can see, is known for their bright colors and graphic tees. Also, big shout out to photographer Bella Howard for the amazing photos of the Spring/Summer 2012 collection for both men and women.

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

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Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf

Lazy Oaf’s Spring/Summer 2012 collection will officially launch at their flagship store on Thursday, Feb. 23.