First unveiled for running products in 2006, Nike+ has grown into a community of over six million digitally connected athletes – a number that is set to expand with the recent launch of the Nike+ FuelBand. Today, Nike took it to a whole other level unveiling Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications.

The new Nike+ Basketball experience breaks down the player’s game to deliver information and measurement – which in turn provides motivation – as it measures how high, how hard and how quick players play each game. Nike+ Training transforms a daily workout from a necessity to something fun. The experience fuses the appeal of gaming with high-intensity fitness to create the perfect training companion to a 24/7/365 lifestyle.

The technology in both experiences utilizes a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement, and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their game or their workout.

“Nike+ allows us to connect the physical world of sport with the social elements of digital to create a better sport experience for every athlete,” said Mark Parker, President & CEO of Nike, at an event in New York earlier today. “It’s about much more than a shoe. It represents a shift for Nike from product to product and experiences.”

Nike+ Basketball

Nike+ Basketball measures how high, how hard and how quick players play the game via the “Track My Game” mode. The Nike+ enabled basketball shoes track information on every movement during the game and deliver back information to the user, giving them a basis from which to improve. Messages from Nike Basketball athletes and coaches provide motivation when goals are reached. The experience also offers “Showcase” mode, a feature that allows players to record a dunk and superimpose their live data on the video, which can then be shared with their friends via social media.

Nike+ Training

Nike+ Training is designed to turn working out into a game. Featuring insights from some of the world’s top athletes including Rafael Nadal, Manny Pacquiao, Allyson Felix and Hope Solo, the Nike+ Training experience makes elite level training available to everyone.

The programs consist of a series of short, sharp workouts, designed to help users get fitter, faster and stronger. Each workout is demonstrated on-screen to provide detailed guidance and motivation. During each drill or challenge data and feedback on the workout is delivered to the user’s phone via the Nike+ Training mobile app. Daily programs can be created based on how hard the user wants to train, and the app provides a digital community to share each day’s workouts and challenges with. Workout statistics can be shared and compared with friends via social networks, allowing users to challenge each other and compete to top the leader board.

And in case you’re wondering about what kicks will actually have the technology, here you go: The first Nike+ enabled basketball shoe will be the Nike Hyperdunk+, while the first Nike+ enabled training shoes will be the Nike Lunar TR1+ for men and the Nike Lunar HyperWorkout+ for women.

If you want to get your hands on a pair, all three styles of the Nike+ enabled footwear will be available at retail beginning June 29.