Even though My Beautiful Dark Twisted Fantasy dropped in 2010, I don’t hear anybody complaining about a new Kanye West music video – especially when it looks as good as this. British fashion filmmaker Ruth Hogben creates a breathtaking four-minute film for “Lost In The World” that breaks the mold of popular rap aesthetics.
“It was a really strong collaborative process,” Hogben told MTV. “The conversation was very organic – he says one thing, I say one thing, he sends a picture, I send a picture. So it was a creative conversation that just kept rolling. We had a two-day shoot and then we spent quite a long time working on the edit together, making sure that it was right. We’ve probably been tweaking and working on it for about six months.”