Sports
Kobe Bryant x Nike Sportswear Destroyer Jacket

Kobe Bryant x Nike Sportswear Destroyer Jacket

If you’re a fan of Kobe Bryant, the K.O.B.E. Collection by Nike Sportswear is for you. Now in its second year, they’ve kicked it up a notch. At this point, the Destroyer Jacket needs no introduction, and this premium execution in brown leather shows why the silhouette has become one of NSW’s signature pieces.
Nike Zoom Hyperdunk 2011 Low - Jeremy Lin Player Exclusive

Nike Zoom Hyperdunk 2011 Low – Jeremy Lin Player Exclusive

By now you’ve seen the Nike Zoom Hyperdunk 2011 Low, but I guarantee you’ve never seen it like this. Introducing Jeremy Lin‘s player exclusive, made exclusively for tonight’s BBVA Rising Stars Challenge as he plays for Team Shaq.
Milano Kalibro Kobe

Milano Kalibro Kobe

When the trailer for Milano Kalibro Kobe surfaced in the fall, no one really knew what to expect. Today we get to see the final conceptualization produced by Nike Italy. Here’s the backstory: Enzo G. Castellari, cult Italian director of ’70s exploitation movies, introduces us to a hidden treasure taken from his filmography. The short...
The Brotherhood of the Traveling Euro Step

The Brotherhood of the Traveling Euro Step

Rule 10, Section XIV, Part 2: A player who receives the ball while he is progressing or upon completion of a dribble, may use a two-count rhythm in coming to a stop, passing or shooting the ball. This is the beginning of the rule for traveling, which every basketball player knows. Yet for the last...
LeBron James on Nike+ Basketball

LeBron James on Nike+ Basketball

Now that you’ve been introduced to Nike+ Basketball, it’s time to learn more about it from the best player (maybe athlete) in the world. “I think Nike+ Basketball will change the game,” says LeBron James. “Giving every player access to this level of information will have a huge impact on the way players train and...
The Future of Nike+

The Future of Nike+

First unveiled for running products in 2006, Nike+ has grown into a community of over six million digitally connected athletes – a number that is set to expand with the recent launch of the Nike+ FuelBand. Today, Nike took it to a whole other level unveiling Nike+ Basketball and Nike+ Training, two new experiences connecting...
By The Numbers: NBA All-Star Weekend 2012

By The Numbers: NBA All-Star Weekend 2012

In case you didn’t know, this year’s NBA All-Star Weekend will be the first in Orlando since 1992. And while you’re tuning in with your buddies, here’s some knowledge you can drop on ’em. Take a look at the entire weekend by the numbers:
Behind The Scenes: Cam Newton's Commercial For Under Armour

Behind The Scenes: Cam Newton’s Commercial For Under Armour

Life ain’t bad when you’re the 2012 NFL Rookie of the Year, and I’m sure Cam Newton would agree with that. So with his inaugural season in the books, he’s finally starting to live the life. First up, a commercial shoot for Under Armour. The 60-second spot titled “Cam’s Night Out” depicts a typical Friday...
Nike Sportswear "Dream Team" Destroyer Jacket

Nike Sportswear “Dream Team” Destroyer Jacket

Now that you’ve seen the shoes in the Nike Sportswear “Dream Team” collection, it’s time to check out the pinnacle piece: the Destroyer Jacket. A premium execution of a silhouette that has become one of NSW’s best pieces, the jacket tells some of the great stories of the Dream Team’s summer in ’92. While the...