Making It: Lia Neal
With the 2012 Olympic Games beginning today in London, it makes sense to introduce you to one of America’s brightest stars. And at only 17 years old, Brooklyn native Lia Neal is now part of an elite group as a member of USA Swimming.
Find Your Greatness
Although Nike isn’t an official sponsor of the London 2012 Olympic Games, you knew they weren’t going to let one of the year’s largest sport moments go unnoticed. And as we’ve come to expect from them and Wieden+Kennedy over the years, each campaign outdoes the next.
Where Brooklyn At! “Dream Team” Collection
With USA Basketball back in Barcelona 20 years after the Dream Team won gold, Where Brooklyn At! is releasing two very limited commemorative t-shirts this weekend.
Chris Herren x Million Dollar Ballers “Project Purple” T-Shirt
When it comes to basketball and sports nostalgia, look no further than Million Dollar Ballers. And the latest release from the Oregon-based brand is for a good cause too. Teaming up with hoops legend Chris Herren and his foundation, the “Project Purple” t-shirt raises money to assist individuals and families struggling with addiction.
Maestro Knows: Chris Bosh Edition
When Levi Maestro hit me last night that he had a new episode of “Maestro Knows” dropping today featuring Chris Bosh, I got excited. Not just because he’d told me some of the stories beforehand, but because there’s nothing better than checking out the finished product.
The Ring Maker
LeBron James and the ring maker go way back to the days of Akron afros and high school dunks. When one sliced through the paint, the other carved through wax. Together, their journey has proven that even those destined for greatness have to earn it.
Nike Zoom Kobe VII System “What The Kobe” Edition
By now you’ve seen Kobe Bryant‘s latest signature shoe, the Nike Zoom Kobe VII System. But I guarantee you’ve never seen it like this. Introducing the “What The Kobe” edition, previewed in the latest issue of Sneaker Freaker.
Uncle Drew
You might know Kyrie Irving as the NBA Rookie of the Year, but the 20-year-old from New Jersey has grander aspirations than that. After signing with Pepsi MAX before the season, Irving has had full creative control of his project and done some pretty awesome stuff. Case in point: “Uncle Drew.”
Nike LeBron 9 “MVP” Edition
By now you’ve seen LeBron James‘ latest signature shoe, the Nike LeBron 9. But I guarantee you’ve never seen it like this. Introducing the “MVP” edition, made exclusively for the now three-time MVP.
Blue Bear Outside 5-Panel Cap
Fifty and Fifty: The State Mottos Project
Making It: Ellsworth & Clyde
Kyrie Irving’s Commercial For Foot Locker
Supreme x Nike Air Force 1
This Is Why I Still Buy CDs
Akomplice Fall 2012 Collection
Making It: Blunt Umbrellas
KICKS/HI x Vans Vault Authentic LX
Supreme x Nike SB Dunk Low
How To Make It Presents: Bardo “Game Tape” Mixtape
WINWEL Spring/Summer 2012 Collection
Kanye West Presents: Cruel Summer
The 100th SNL Digital Short
Making It: Tanner Goods
The Making Of: KAWS x Ikepod Horizon Watch
Photos: Kate Upton by Terry Richardson
Sneakercube by Pawel Nolbert
