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First Look: 2012 McDonald’s All American Game Uniforms

by Aron Phillips on Mar 19, 2012 • No Comments

When you have the 24 best high school basketball players on the court at one time, it’s an opportunity you don’t want to pass up. So after becoming the official apparel sponsor for the McDonald’s All American Game in November, you knew adidas was going to bring it in their first year.

Sneakers / Sports

adidas adiZero Rose 2.5 “St. Patrick’s Day” Edition

by Aron Phillips on Mar 16, 2012 • No Comments

By now you’ve seen Derrick Rose‘s latest signature shoe, the adidas adiZero Rose 2.5. But I guarantee you’ve never seen it like this. Introducing the “St. Patrick’s Day” edition, made exclusively for D-Rose’s game on Saturday.

Sports

First Look: Baylor’s New Uniforms For March Madness

by Aron Phillips on Mar 6, 2012 • No Comments

At 25-6, the Baylor Bears are looking to make some noise this March in the Big Dance. And thanks to adidas, they’ll have some amazing new uniforms to do it in. Baylor will wear the new, ultra‐lightweight adidas adiZero basketball uniform during the Big 12 Conference Tournament and March Madness, which is 40 percent lighter...

Sports / Tech

adidas Basketball Recovery Gear

by Aron Phillips on Mar 2, 2012 • No Comments

In August, adidas launched adidas Recovery compression apparel and accessories to help athletes recover faster and return to their highest level of performance sooner. Now, they’ve come back with gear specifically for basketball.

Sneakers

adidas Originals AR 2.0 “All-Star” Edition

by Aron Phillips on Feb 2, 2012 • No Comments

By now you’ve seen the adidas Originals AR 2.0, but I guarantee you’ve never seen it like this. Introducing the “All-Star” edition, made exclusively for NBA All-Star Weekend. Inspired by the iconic adidas Forum Mid, but with a modern off-court look, the AR 2.0 features a clean, vulcanized sole, patent leather strap and gold stars...

Sneakers / Sports

adidas adiPower Howard 2 “All-Star” Edition

by Aron Phillips on Feb 2, 2012 • 1 Comment

By now you’ve seen Dwight Howard‘s latest signature shoe, the adidas adiPower Howard 2. But I guarantee you’ve never seen it like this. Introducing the “All-Star” edition, made exclusively for Superman’s sixth NBA All-Star Game on Feb. 26. Inspired by the Sunshine State, the bright orange colorway pays homage to Orlando’s Orange County and the...

Sneakers / Sports

adidas adiZero Rose 2.5 “All-Star” Edition

by Aron Phillips on Feb 2, 2012 • No Comments

By now you’ve seen Derrick Rose‘s latest signature shoe, the adidas adiZero Rose 2.5. But I guarantee you’ve never seen it like this. Introducing the “All-Star” edition, made exclusively for D-Rose’s third NBA All-Star Game on Feb. 26. Inspired by the Sunshine State, the bright orange colorway pays homage to Orlando’s Orange County and the...

Sports

First Look: 2012 NBA All-Star Game Jerseys

by Aron Phillips on Feb 2, 2012 • No Comments

If you’re a jersey aficionado like me, then you love it when the NBA releases the uniforms for the NBA All-Star Game. Today is that day. Inspired by the 20th anniversary of the 1992 NBA All-Star Game – which was also held in Orlando – the 2012 jerseys designed by adidas bring back the oversized...

Design / Fashion / Style

Behind The Scenes: adidas Originals by Jeremy Scott Spring/Summer 2012 Collection

by Aron Phillips on Feb 1, 2012 • No Comments

Throughout his career, Jeremy Scott has caught the attention of everyone from Lady Gaga to Kanye West. Even Karl Lagerfeld once said that Scott was the only designer who could ever succeed him at Chanel. Love it or hate it, it’s impossible to ignore it – especially his Spring/Summer 2012 collection for adidas Originals. The...