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LeBron James on Nike+ Basketball

by Aron Phillips on Feb 22, 2012 • No Comments

Now that you’ve been introduced to Nike+ Basketball, it’s time to learn more about it from the best player (maybe athlete) in the world. “I think Nike+ Basketball will change the game,” says LeBron James. “Giving every player access to this level of information will have a huge impact on the way players train and...

Sports / Tech

The Future of Nike+

by Aron Phillips on Feb 22, 2012 • No Comments

First unveiled for running products in 2006, Nike+ has grown into a community of over six million digitally connected athletes – a number that is set to expand with the recent launch of the Nike+ FuelBand. Today, Nike took it to a whole other level unveiling Nike+ Basketball and Nike+ Training, two new experiences connecting...

Sports

First Look: 2012 USA Basketball Uniforms

by Aron Phillips on Feb 21, 2012 • No Comments

If you’re a jersey aficionado like me, then you love it when Nike releases the uniforms for the Olympics. Today is that day. Combining Nike’s lightest, most technologically advanced textiles with iconic graphics, the Nike Hyper Elite uniform helps boost players’ performance and communicates the pride of USA Basketball.

Sneakers / Sports

Nike LeBron 9 “All-Star” Edition

by Aron Phillips on Feb 8, 2012 • No Comments

By now you’ve seen LeBron James‘ latest signature shoe, the Nike LeBron 9. But I guarantee you’ve never seen it like this. Introducing the “All-Star” edition, made exclusively for King James’ eighth NBA All-Star Game on Feb. 26. Inspired by space exploration, graphics in this galactic collection pay homage to the supernova – arguably the...

Sneakers / Sports

Nike LeBron 9 “Black History Month” Edition

by Aron Phillips on Feb 2, 2012 • No Comments

By now you’ve seen LeBron James‘ latest signature shoe, the Nike LeBron 9. But I guarantee you’ve never seen it like this. Introducing the “Black History Month” edition, in celebration of the 36th anniversary of Black History Month. Inspired by the achievements and pioneering spirit of three important teams – the 1996 USA Basketball Women’s...