Michael Jordan x Gatorade “Win From Within” Commercial
In 2012, Gatorade is emphasizing that what you put in your body is just as important as what you put on it in their new campaign dubbed “Win From Within.” And as if you needed another reason to re-watch footage from “The Flu Game,” watch as Phil Jackson recounts Michael Jordan‘s epic 1997 playoff performance,...
Air Jordan 2012: Design Inspiration
Jordan Brand sat down with Air Jordan 2012 designers Tinker Hatfield and Tom Luedecke to discuss the inspiration behind the design of this year’s shoe.
Air Jordan 2012
After 26 previous shoes, the Air Jordan franchise continues to rethink performance. And building upon the Air Jordan 2011’s two midsole modular system, the Air Jordan 2012 just took the sneaker game to a whole new level. Featuring two interchangeable inner sleeves and three interchangeable midsoles for performance customization, the wingtip-inspired sneaker is the ultimate...