Nike Sportswear | How To Make It

Supreme x Nike Air Force 1

by Aron Phillips on Nov 12, 2012 • 1 Comment

As if they needed an excuse to collaborate, Supreme has joined Nike Sportswear to commemorate the 30-year anniversary of the Nike Air Force 1.

Sneakers

Official: Nike Air Yeezy 2

by Aron Phillips on May 30, 2012 • 1 Comment

Sneakerheads can finally breathe a sigh of relief: the Nike Air Yeezy 2 has an official release date. Forging a new form of sport craftsmanship, the highly anticipated second installment of the Nike Air Yeezy blends classic Nike performance breakthroughs with the aesthetic demands to match.

Sneakers

Nike Sportswear “What The Max” Collection

by Aron Phillips on May 3, 2012 • No Comments

There’s no one that takes iconic silhouettes and updates them with the latest technology better than Nike Sportswear. And the forthcoming “What The Max” collection is a perfect example. Nike Hyperfuse technology is brought to life on the Nike Air Max 90, Nike Air Max 95 and Nike Air Max 2012, creating a modern, minimalist...

Interview / Sneakers

Exclusive: The Story Behind The Nike Roshe Run

by Aron Phillips on Apr 16, 2012 • 87 Comments

Sneakerheads that were saving their money for the release of the Nike Air Yeezy 2 this April have luckily found solace in a shoe that won’t break the bank: the Nike Roshe Run.

Sneakers

Nike Roshe Run

by Aron Phillips on Mar 30, 2012 • 1 Comment

While it’s easy to keep remixing and retroing greatest hits from the archives, it’s nice to add new silhouettes to the shelves. And this spring, Nike Sportswear has done it again with the Nike Roshe Run.

Fashion / Sneakers / Style

Liberty x Nike Sportswear Collection

by Aron Phillips on Mar 27, 2012 • No Comments

Every girl I know loves it when Nike Sportswear collaborates with Liberty of London, and this year they’ll be blown away with the results. Heritage and style collide in this Summer 2012 collection, celebrating the legacy and evolution of Nike’s running innovations, remixed with signature Liberty prints.

Sneakers

Nike Air Yeezy 2

by Aron Phillips on Mar 21, 2012 • 5 Comments

I don’t know how Streething’s Julian Loh did it, but he was able to take the first detailed shots of the forthcoming Nike Air Yeezy 2. So without further ado, it’s time to check out an actual production pair for the Wolf Grey/Pure Platinum colorway.

Movies

Making It: Davy Greenberg

by Aron Phillips on Mar 1, 2012 • No Comments

Davy Greenberg is the definition of #howtomakeit. At 18, he left his hometown of Minneapolis for Chicago to pursue his career as a film director. After college, his documentary on the Nike Air Yeezy put him on the map. Since then, he’s collaborated with everyone from Big Sean and Wiz Khalifa to Diddy and Pharrell....

Fashion / Sports / Style

Kobe Bryant x Nike Sportswear Destroyer Jacket

by Aron Phillips on Feb 24, 2012 • 1 Comment

If you’re a fan of Kobe Bryant, the K.O.B.E. Collection by Nike Sportswear is for you. Now in its second year, they’ve kicked it up a notch. At this point, the Destroyer Jacket needs no introduction, and this premium execution in brown leather shows why the silhouette has become one of NSW’s signature pieces.