Under Armour | How To Make It

Trailer: The City

by Aron Phillips on Oct 6, 2012 • No Comments

When you’re one of New York City’s top AAU teams, the pressure to succeed comes from all angles. But the beauty of the summer circuit is that unlike your high school, you’re able to compete around the country. The City, a new web series following a U15 team of the same name, takes you on...

Sneakers / Sports

Under Armour Micro G Supersonic “St. Patrick’s Day” Edition

by Aron Phillips on Mar 16, 2012 • No Comments

By now you’ve seen the Under Armour Micro G Supersonic, but I guarantee you’ve never seen it like this. Introducing the “St. Patrick’s Day” edition, made exclusively for Saturday’s games.

Sneakers / Sports

Under Armour Micro G Juke “St. Patrick’s Day” Edition

by Aron Phillips on Mar 16, 2012 • No Comments

By now you’ve seen the Under Armour Micro G Juke, but I guarantee you’ve never seen it like this. Introducing the “St. Patrick’s Day” edition in two colorways, made exclusively for Saturday’s games.

Sneakers / Sports

Under Armour Micro G Bloodline “St. Patrick’s Day” Edition

by Aron Phillips on Mar 16, 2012 • No Comments

By now you’ve seen Brandon Jennings‘ latest signature shoe, the Under Armour Micro G Bloodline. But I guarantee you’ve never seen it like this. Introducing the “St. Patrick’s Day” edition, made exclusively for Saturday’s games.

Sports

Making It: Brandon Jennings

by Aron Phillips on Mar 5, 2012 • No Comments

Brandon Jennings certainly needs no introduction. And if you were wondering what sets him apart from his peers, watch this. What do you do if you’re snubbed from NBA All-Star Weekend? If you’re Brandon, you get right back in the gym – during a cold Milwaukee winter – and train.

Sneakers / Sports

Under Armour Micro G Torch “All-Star” Edition

by Aron Phillips on Feb 25, 2012 • No Comments

While everyone from LeBron James to Derrick Rose got special makeups of their signature shoes for All-Star Weekend, Kemba Walker is the only player to actually debut a new model. Introducing the Under Armour Micro G Torch – which won’t hit shelves until Fall 2012 – in an exclusive “All-Star” edition.

Sneakers / Sports

Under Armour Micro G Bloodline “All-Star” Edition

by Aron Phillips on Feb 25, 2012 • 1 Comment

By now you’ve seen Brandon Jennings‘ latest signature shoe, the Under Armour Micro G Bloodline. But I guarantee you’ve never seen it like this. Introducing two colorways of the “All-Star” edition, made exclusively for Derrick Williams.

Advertising / Sports

Behind The Scenes: Cam Newton’s Commercial For Under Armour

by Aron Phillips on Feb 21, 2012 • No Comments

Life ain’t bad when you’re the 2012 NFL Rookie of the Year, and I’m sure Cam Newton would agree with that. So with his inaugural season in the books, he’s finally starting to live the life. First up, a commercial shoot for Under Armour. The 60-second spot titled “Cam’s Night Out” depicts a typical Friday...